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The Effect of Control on the Evaluation and Motivation of Employees
Voňavka, Adam ; Slavíček, Vojtěch (referee) ; Konečný, Štěpán (advisor)
This work is focused on motivating and evaluating employees in a gastro company, analysis of these activities and their effect on staff behavior to corporate finance and property in general. The first part describes theoretical background issues, basic concepts and their relationships. Then where is the problem thoroughly analyzed and practical examples of problems and their current solution are included. After this comprehensive introduction to the topic, new solution will be proposed, which would have the maximum possible effect through theoretical knowledge, logical reasoning, and ultimately practical experience and analytical calculations.
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EU development - Comparison of the Czech and Slovak Republics in selected sectors
Dvořáková, Petra ; Drcmánková, Hana (referee) ; Bočková, Nina (advisor)
The aim of my master thesis is to create a comparison of economy between the Czech Republic and another country in the European Union. This other selected country member was Slovakia, which is quite similar to the Czech Republic, has a common history with the Czech Republic, but has already adopted the euro. At the beginning the history of European Union, the Monetary Union and the convergence criteria for the introduction of the single common currency are summarized. The analysis of selected macroeconomic indicators, the fulfillment of the Maastricht criteria and the analysis of medium-sized enterprises in the restaurant and hospitality sector was also carried out in practical part.
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Marketing Strategy of a Hotel
Janderková, Šárka Jana ; Přibyl,, Martin (referee) ; Šimberová, Iveta (advisor)
This diploma thesis was created for a four-star-hotel located in South Moravia. The thesis explores and evaluates the current situation at the hospitality market and the hotel services. A part of the theis is a marketing research focused on customer satisfaction. The aim of the work is to set a marketing strategy and proposals that would lead to higher occupancy and earnings.
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Foreinger-Immigrant in the Bible and today: the study of relevant biblical concepts and their contextualization
ŠMÍD, Aleš
The thesis deals with the importance of the foreigner-immigrant and his position in the Bible and today. With the use of the Bible, standard dictionaries and biblical commentaries the goal is to explore the Old and New Testament texts and with the help of exegeses of the secondary authors identify, analyze and critically evaluate impacts of those relevant biblical texts related to the topic of illegal immigration that are a part of immigration discussions today. The aim of the theoretical part was to get acquainted with the appropriate domestic and foreign literature which from the Christian point of view deals with the problematics of the migration and illegal immigration in particular. The practical part consisted in a mutual comparison of various exegeses of relevant biblical texts, highlighting possible similarities and differences resulting from the exegeses and pointing out benefits for the immigration discussion today.
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The use of sponsorship of FK Dukla Praha in sponsor's marketing
Bittengel, Günter ; Procházka, Jan (advisor) ; Čáslavová, Eva (referee)
THE USE OF SPONSORSHIP OF FK DUKLA PRAHA IN SPONSOR'S MARKETING Objectives: The aim of this paper is to reveal shortcomings resulting from sponsorship. The outcome of this paper is to provide recommendations on marketing and promotion. Methods: A case study was used to investigate sources of evidence such as analysis of documents, interview with marketing agency representative, marketing audit and media monitoring. Results: Paper revealed that the way how partners are presented by club and mainly by themselves is insufficient. Also publicity of Gambrinus league was found as inadequate. Keywords: partner, club, sponsorship fulfilment, media, hospitality
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Gastronauts of Eastern Europe: Experiencing and Digesting Luxury Gastronomy in the Czech Republic
Hajdáková, Iveta ; Abu Ghosh, Yasar (advisor) ; Balon, Jan (referee) ; Eyal, Gil (referee)
This dissertation is based on a research of luxury gastronomy conducted in two luxury restaurants in Prague. The main focus of analysis is on gastronomic experience as an affective commodity and a vehicle of social, economic and political transformation. The study examines how affect is produced, commodified and how value is generated in luxury "experiential gastronomy." It also analyzes the role of affect in transformation of individuals, the society, consumption practices, entrepreneurial practices, and labor. It shows how experts on gastronomy educate the public on appropriate consumption practices and eating habits. Eating and dining serve as "technologies of the self" (Rose 2004) through which individual and social health and well-being are achieved. Cultivated affect becomes a vehicle of the "purification from socialism" (Eyal 2003) and also plays an important part on the formation of ethical consumer and citizen (Muehlebach 2011). Powered by TCPDF (www.tcpdf.org)
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EU development - Comparison of the Czech and Slovak Republics in selected sectors
Dvořáková, Petra ; Drcmánková, Hana (referee) ; Bočková, Nina (advisor)
The aim of my master thesis is to create a comparison of economy between the Czech Republic and another country in the European Union. This other selected country member was Slovakia, which is quite similar to the Czech Republic, has a common history with the Czech Republic, but has already adopted the euro. At the beginning the history of European Union, the Monetary Union and the convergence criteria for the introduction of the single common currency are summarized. The analysis of selected macroeconomic indicators, the fulfillment of the Maastricht criteria and the analysis of medium-sized enterprises in the restaurant and hospitality sector was also carried out in practical part.
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Human resource management in a service provider
KAIN, Rostislav
This thesis is focused on the analysis of the human resource management in a service provider company. The company is hotel Zámek Valeč. The main aim of this thesis is to evaluace the current situation in the field of human resources management and to set out proposals for improvement. At the same time, the aim of this work is to confirm or refuse the hypotheses. Data were obtained through a questionnaire survey, controlled interview and personal observation. The questionnaire consist of 25 questions, where the first 20 questions map the whole area of human resources management and the last 5 are identification questions. The controlled interview containt 11 questions, that are almost identical to the questionnaire for employees. This makes it possible to compare the employee´s view with the view of the company management. Finally, changes were proposed to improve the situation.
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